Build your own business ‘cabinet’
Wouldn’t it be great if the little guy, the small business owner, had the legal, financial and creative resources a quick dial away like the big companies? Of course it would. According to the world leaders in new networking think, getting your own expert panel doesn’t take a corporate payroll. All it takes is a little directed networking.
You may have already discovered” Dr. Misner, CEO of the world’s largest networking company, writes, that it’s next to impossible to keep up with all this information on your own. There is simply too much of it, and your own inclinations and time limitations steer you toward some kinds of knowledge but cause you to neglect others. You may be strong in marketing and business planning, but weak in personnel and legal matters.”
Misner’s company, BNI (Business Network International), has over 3,600 chapters, and reported making over two million business referrals last year. But Misner says building your own expert network isn’t about the numbers, but knowing where to go for the right information.
In lieu of specific knowledge (or actually knowing someone in a specific profession),” Misner writes, you must know in advance whom to contact and where to go to get the information you need.”
Misner explains that by categorizing your network, you’ll have a better bet at finding the knowledge you need when you need it. People in your profession, authors, trainers and consultants all ‘typically’ know certain packages of people and knowledge.
For more information, visit bni.com.