Leading contact lens manufacturer establishes social media footprint
Recently, leading contact lens manufacturer CooperVision announced the launch of its “CooperVision ECP” Facebook page and blog, “ON EYE”, allowing the company to engage directly with eye care practitioners (ECPs).
Designed to meet the needs of ECPs, ON EYE offers insights and informative discussions around contact lens fitting, technology and the overall business.
Bloggers include CooperVision executives and external industry experts. Primary blog categories include:
• Building Your Practice – Information and education on driving a profitable practice. Topics in this section include marketing, advertising, technology, the economy, and running a business as it relates to the eye care industry.
• Executive Corner – Insights and perspectives of CooperVision executives.
• In the News – Follow trends and current events in the healthcare industry.
• InSIGHTs & Trends – Discussion on the latest innovations in technology, clinical, technical, and R&D.
• Patient Spotlight – General contact lens information and educational materials to share with patients.
For more information, visit coopervision.com.