New “Secret Weapon”
A marketing and specialist business product distribution company has just released a bespoke internet marketing package designed to help small business owners meet the challenges of new media marketing.
In a recent interview, MD and Marketing Consultant Bill Knight said,
“Every small business owner knows only too well that a well planned marketing strategy will keep them in profit regardless of the ups and downs of the economy.
With the trend now increasingly in favour of online advertising, simply due to the huge volume of online shoppers, many business owners who are trying to promote their products and services online are obviously facing a few problems.
Not least is the problem of e-confusion caused by sheer information overload.
The burning questions are, should small business owners focus all their efforts and resources on pay-per-click advertising or have a few banner ads circulating in cyberspace too? And where does social network marketing fit into their strategy?
It can’t be ignored. There are millions of potential customers frequenting the social sites like Twitter, Facebook and MySpace, not to mention LinkedIn, Bebo, Hi5 and Friendster. And every dedicated businessman and woman worth their weight in salt knows that you have to ply your trade where the masses gather”.
For more information, visit emarketingtoolkit.co.uk.