Say ‘No’ to Companies, ‘Yes’ to Betterists
NYC-based start-up Betterfly™ announced its Beta launch recently, marking the start of a three-month campaign to sign up “Betterists” — teachers, tutors, coaches, trainers, stylists or anyone else who offers a service that helps others learn, look or feel better.
Betterfly is the first website of its kind to exclude companies, focusing on people instead, and that gives it a strategic advantage, says founder Joshua Schwadron.
Since learning, looking and feeling better often involves finding the right people to help, Betterfly sets out to make that process easier and more efficient for its users. By catering to individuals instead of companies and by offering a broad but well-defined set of services – there are currently more than 1,000 – Betterfly enables users to compare apples to apples, people to people. Users can refine their search based on more than 20 factors such as availability, friends’ recommendations, verified reviews and value.
The current campaign is Betterfly’s way of recognizing that the site needs Betterists™ to sign up and offer services before potential clients can harness the full power of its search tools. A Betterist is a person on Betterfly who offers a service to help someone learn, look or feel better.
There is no approval process or cost to become a Betterist.
While conducting research for the site, Schwadron and his team found that two groups of Betterists each face a unique set of challenges that Betterfly can help solve. The first group, made up of people who work for companies, feels powerless to help themselves and their companies bring in business; they rely solely on their companies for new clients. The other group, people who are self-employed, continually tries to promote and re-promote their services across numerous websites, each supposed to serve a different purpose. Betterfly’s free platform is built to give all types of Betterists the tools they need to brand and promote themselves quickly and efficiently, all in one place.
Each Betterist can create a free, highly customizable page that Schwadron says is “like a mini-website that can be made in minutes.” Betterists can promote their qualifications, services, locations, special offers and payment policies, upload resources like instructional videos and lesson plans and even create their own blogs. Their pages display verified reviews from clients and have a real-time booking system to easily promote their availability and latest discounts. The availability calendar helps Betterists manage existing clients and attract new ones. Potential clients can even search by available time for a lesson or appointment in the same way that people can search Opentable.com for a dinner reservation at a particular time, without having a restaurant in mind.
For more information, visit betterfly.com.