Paving the way to successful sales growth
Hays Sales has revealed that the recession has underscored a shift in emphasis toward business development, as organizations seek to increase sales and grow market share.
A track record of business development is a highly prized asset in the current marketplace and this is reflected in the salaries and benefits on offer for the right individual. The need to develop and win new business, over and above the management of an existing client base, has led to a steady demand for sales professionals who can make a real difference to their company’s bottom line.
For those looking for business development jobs, it is imperative that CVs are tailored to each role and include all relevant competencies.
One of the fundamental issues for employers is to attract the right caliber of candidate for their business development jobs, given that many jobseekers are cautious to move in the current market. With job security the most important consideration for employees, organizations need to find innovative recruitment solutions and delivering a strong sales message is a key lynchpin to a successful recruitment strategy. Establishing a thorough recruitment process is central to this and will also have a positive ‘knock on’ effect to reduce staff turnover. The use of online advertising has become a focal element behind any successful recruitment strategy.
The sales industry continues to be blighted by high levels of staff turnover, particularly in the utilities sector, which serves to reinforce the need to focus on employee retention. Although investment in training and development is an important way of engaging with any workforce the current climate has not facilitated this, as companies struggle to generate sales.
For more information, visit hays.com.